I recently read an interesting article entitled How to Email with and old friend after falling out of touch and think there is something in it for those wanted to activate lapsed or non-active customers on their lists. Or those who just want to get in touch with an old friend in an interesting and less wooden way than what can commonly happen within the email format.
“I started to write a pro-forma reply. “Great to hear from you! Things good in Brooklyn. Two kids.” And so forth. But my email felt false and chatty…”
Read the full article HERE