There have been some excellent articles about the rise and relevance of proper email marketing recently.
Here’s links to two of the standouts for us, but first, the take out from Jason Fried (37signals.com) that made our day:
“Techie people are always trying to replace stuff,” he said. “That’s their whole M.O. They think, because email has been around a few decades, it’s old and should be replaced. Email is still the best invention there’s ever been in the tech world; it’s even more important than the Web, because it’s completely reliable and everyone has it.”
And now for the articles:
Enjoy the long weekend, Aucklanders – or the ordinary length one for the rest of the country/world.