Why “Email Blast” Embodies the Worst of Email Marketing

Posted by Spike Case studies, Email around the web, Online & Retail, Opinions and commentary

We don’t “blast” at Spike, and that word needs to stop being associated with email marketing. I’m not even sure when it came into play but if you’re using it … STOP.

“This one really ruffles our feathers because it implies that you are shoving a bunch of spammy emails down your unsuspecting audiences throats. Blast away! In reality, we want email to be strategic, targeted, personalized, and properly segmented. Additionally, we want the content to be simple, direct, and useful. With this in mind, the word “blast” seems a bit too intense.”

This article from The Pinpointe Marketing Blog is a very interesting read, and on point when it comes to “email blasting” or “eBlasting” and why it should be stopped.