People laughed when Domino’s started investing heavily in online several years ago. But with 50% of their orders made online it’s a big call that has paid off handsomely.
Six years ago Domino’s Pizza senior management decided to invest heavily in e-commerce. At the time only one percent of its orders came through the online channel, but the Group CEO was adamant that it was the way of the future. Today, the company processes 50 percent of its orders online and it expects that to grow to 80 percent in Australia and New Zealand over the next couple of years.