We found this great interview with NextDraft’s Dave Pell, who writes the daily NextDraft enewsletter summarising their days most important news – I suggest you sign up for it. Not only is it a good read, but it proves that content and readability in email kicks butt every time.
The interview is just 5 minutes long, and doesn’t take much more than that to read… Our favourite quotes: “Email has always been a great medium. It is the content of most emails that is problematic.”
Pell also maintains that “email is a tried and true, old school way to communicate with people.”
We’d have to agree…
To check out the full article, click here.