The Creepy Side of Email and Big Data

Posted by Spike Online & Retail

Macy'sPersonalization is touted in email circles as a positive. I tell clients all the time that including a recipient’s first name and other personal details in a message has been shown to increase engagement.

But there are times when personalization can be creepy, such as in this story by  Jeanne Jennings over on onlyinfluencers.com