Email drip campaigns can be effective in achieving many things: building a relationship, increasing customer retention and increasing sales – all good things that any smart marketer wants and so should you.
In case you don’t know what email drip campaigns are, let me go over that for a moment. An email drip campaign is basically a series of messages that are sent or “dripped” in a predefined order at a predefined internal. So, for example, if someone joins your email list, they receive email #1 on signup, email #2 three days later, email #3 five days after they joined and so on. All of this can be automated via email autoresponder software.