How to Create Customer Personas That Make an Impact

Posted by Spike Email around the web

A nice article that shows you how to create personas, and be more relevant to your subscribers – it’s a necessity.

Email marketers are starting to master timely messaging. However, this is as far as many brands go down the path of relevancy. Once the purchase confirmation, abandoned cart, or welcome program ends, subscribers receive the same treatment, as if they were all the same. But we know better.


Read the full article on ClickZ