Click, Tap, and Touch: A Guide to CTA Best Practices

Posted by Spike Design & Build

Every email has a purpose. Whether it’s to inform users of a product update, an upcoming event, or the latest offers, every campaign should exist for a reason and have a goal. In most cases, that goal is to get subscribers to do something.

The copy and design of your campaign can go a long way towards getting users to interact with your email, but the most important part of eliciting interaction is the call-to-action, or CTA.

Read on at litmus.com