Opinion and commentary


Feb 14

The downsides of DIY

Posted by Spike Opinion and commentary

When we start a new venture, it’s natural to think we need to do everything ourselves. A recent article in Idealog, however, which cites serial entrepreneur Melissa Clark-Reynolds, urges that “entrepreneurs and startup founders need to quickly get over the…

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Jan 07

The numbers don’t lie!

Posted by Spike Opinion and commentary

According to the Direct Marketing Association, email provided $39.40 in sales per dollar of advertising this year, followed by $22.38 through Web search, $19.71 from Internet display ads and $12.90 from social networks. Email is the “killer app”. It’s not…

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