DISCLAIMER: gratuitous use of cheesy stock imagery ahead. I had a meeting with a (very nice) client recently, mostly about the role of Facebook (FB) and other social channels in a modern day business. The client was gaining traction with…
This is the time of year when Top 10 lists are everywhere! So with this in mind, we thought we’d share a very informative and important article from Litmus to help you stay abreast of the latest developments in email….
The other day I was sitting down with a marketing manager of a big retail company, he had just started his job to change the traditional marketing philosophy and bring it to Now. In other words to develop digital marketing…
It is a well known and indisputable fact that an email’s subject line is one of the most important parts of any email. Your email can be as pretty and full of amazing content as you like, but if that…
We’re so much better together. So says Ben Goodale from justONE. Despite having a seemingly natural relationship – they both exist in the online space – email and social media are too often treated as separate conversations with the customer….
Here is a well-written article by Mike Parry with everything you ever needed to know about Cart Abandonment. It can seem a bit big brother-ish to send emails like this but how can you not? Someone got all the way…
There’s a flag debate going on in New Zealand, this article covers it well, and my initial opinion was not to change it. … But then I watched this TED Talk by Roman Mars about Flag Design and how it…
Every time I sign up for a newsletter and I’m whisked off to another generic Mailchimp form I die a little inside. I’ve read that Mailchimp is making email better. They’re trying but, no! They’re not making it better. They’ve…
I have a few mantras which I repeat often – because as all marketers know people need to see or hear things several times before they “get the message”. My email marketing mantras: 1. Consistency leads to trust. Which leads…
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