Email Marketing Segmentation: Clothing brand uses social behavioral data to drive a 141% increase in revenue.
SUMMARY: Retailer Johnny Cupcakes was a brand without email segmentation. Mass weekly email sends were the go-to, a result of limited and incomplete data on its email list of 80,000.
By embracing social data collected on its subscribers, Johnny Cupcakes was able to put together a segmented campaign for the product launch of its new baseball T-shirts. See how simply segmenting to male and female customers enabled the company to increase conversions by 123%.