Marketers have been buzzing about video for quite some time now. However, producing quality videos can be a considerable investment, especially if you need a volume of them. So is it worth it?
Adam Ware, CEO and founder of SwellPath, a digital marketing and analytics agency that works with clients like WebMD, Nike Vision, and Jive Software, would argue yes. Alex recently consulted a performance footwear and apparel brand for athletes that was trying to determine the return on investment of adding video to the product pages of their e-commerce site. Through his analysis of customer behavior, Alex found that watching the videos makes a visitor 96% more likely to convert!
Read the full case study at woopra.com