Case Study: Big ROI for simple B2B alerts

Posted by Spike Case studies, Email around the web, Online & Retail

Very simple and effective list segmentation for B2B.

Some products are in stock for only a limited time. When you know customers want the product but they have no idea it’s available, what’s a fast, cheap and powerful way to get them to buy?

This B2B supplier of used goods sends a targeted alert message to customers when a product they want is in stock. The simple emails often generate more than $10,000 in a single send.

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