As a marketing leader, how do you break the bad habit of providing ho-hum content and hosting events that look like your competitors’?
Let’s turn to television for some answers. For the past five seasons in the U.S., actor Bryan Cranston played Walter White, a hapless chemistry teacher turned megalomaniacal crystal methamphetamine maker in the TV series Breaking Bad. The show’s creators essentially invented a brand-new genre they call cowboy drama. The series is also unique because the protagonist turns antagonist.