Blog
Read the Spike Blog to learn from NZ’s best email marketing agency how to send Email With Purpose and put a SPIKE in your sales.
Apr
11
Why every email you send is a reactivation message Keeping your email subscribers engaged over the long-haul is one of the biggest challenges for email marketers. Inevitably opens, clicks and transactions tail off over time as the initial novelty of…
Apr
11
An introduction to Spike by our CEO Glenn Edley – 2014 version. Transcription Hey guys, I’m Glenn, CEO or Chief Email Officer at Spike. We’re a full-service email marketing agency. So what does that mean? It means we will…
Apr
02
Speech Notes: Seth Godin said, “Why waste a sentence saying nothing.” Tonight I’m hopefully not going to waste too many sentences. So keeping in mind the 80/20 rule 20% of my sentences will probably account for 80% of my actual…
Feb
27
Epsilon today unveiled a report placing mobile users in seven categories complete with catchy names. The largest group, so-called browsers, makes up 24 percent of mobile users. Fewer than 3 percent of them say they’ll buy products advertised on their…
Feb
24
By some estimates, the average Return On Investment for email marketing is $44 for every $1 spent, when executed correctly. Email marketing amplifies all other activities as users are brought back after an email address is captured via PPC, SEO…
Feb
23
It’s that time of year again, where pundits around the world give their predictions for 2014. So let’s look at the most boringly lucrative of online channels: email marketing. In 2014, I predict that “Email is dead” will be the…
Feb
14
FACT: Every time someone unsubscribes from your email program, a fairy dies. OK, that's not true, but it might as well be. Why? Because by and large, the cost of an unsubscribe is emotional. "Oh no! Someone is leaving my list!"....
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Jan
17
Thanks to you, our clients, we flew to new heights with our statistics this year. To be up 118% from the total amount of emails we sent in 2012 is HUGE. Our clients sending an average of a MASSIVE 193%…
Jan
10
Spending your holidays with your family, it’s how most of us like to spend it. But David Edelman didn’t quite stop working during this time. Yes, he spent time with his family, but he looked at their behaviour from a marketer’s…
Dec
17
Have you been thinking of running a survey? If not, why not? Here are some tips from Jeanne Jennings on Clickz on executing one well. 1. Branding Goes Beyond Your Logo It’s good to include your company logo on each…
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