Blog
Read the Spike Blog to learn from NZ’s best email marketing agency how to send Email With Purpose and put a SPIKE in your sales.
Apr
24
Every time I sign up for a newsletter and I’m whisked off to another generic Mailchimp form I die a little inside. I’ve read that Mailchimp is making email better. They’re trying but, no! They’re not making it better. They’ve…
Feb
19
I have a few mantras which I repeat often – because as all marketers know people need to see or hear things several times before they “get the message”. My email marketing mantras: 1. Consistency leads to trust. Which leads…
Feb
12
Our Doug is famous! Check him out around the town on State Insurance billboards. Because things happen fast … just like at Spike. The advert campaign also won newspaper advert of the Month! Click here for the full story on…
Dec
27
Advertising online is a game that is constantly changing. Access to new information and techniques are always sough after in an attempt to boost conversion. While many marketing teams look to use colors,words and special effects as a means to…
Oct
27
The original title for this post was “10 Surprising Email Marketing Statistics For 2014”. The issue was, these stats aren’t that surprising for us. We’re seeing an increase in email use year on year and it doesn’t seem to be…
Oct
13
Do you really need that extra banner, call-out, or flashing GIF in your email? What purpose is it serving? Will it function better with or without it? Too often design by committee leads to clutter. At Spike, we’re not so…
Sep
03
In July 2006, our very own Glenn Edley featured in the Ponsonby News magazine. Back then, Spike was called SpikeIT (founded in 2004) but already Glenn was making waves with managed email marketing. If you’ve ever met Glenn in person,…
Aug
07
How powerful is resending an email? Do resends work? As an email marketing company, we should know, right? Well, we do and yes they do work. (Hurrah!) How? First of all, re-sends are a fraction of the cost of sending…
Jul
07
We all like great customer service. In a recent article, Derek Sivers outlines how you can achieve it, by putting your customer first from the beginning. This is an article worth rereading once a year or so because Derek nailed…
Apr
24
Spike has been providing Mailchimp Support since Freddy was a baby. Mailchimp is a great option for those of you with small customer databases looking to get started with email marketing. We can help you with your setup We have…
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