Blog
Read the Spike Blog to learn from NZ’s best email marketing agency how to send Email With Purpose and put a SPIKE in your sales.
Aug
26
The other day I was sitting down with a marketing manager of a big retail company, he had just started his job to change the traditional marketing philosophy and bring it to Now. In other words to develop digital marketing…
Aug
03
It is a well known and indisputable fact that an email’s subject line is one of the most important parts of any email. Your email can be as pretty and full of amazing content as you like, but if that…
Jul
10
Hi there Next up in our team profiles is the hairy ginger one. Doug fills the role of creative type on the Spike team. His background in Animation and Graphic Design has left him with just enough skill and know-how…
Jul
10
Hi there Welcome to the latest, sketchy (sketchy as in the drawing style, not shady-looking — well, them is shading in there) edition of Spike News, It’s good to look at things from a different perspective sometimes. Our design whiz…
Jul
10
Hi there. We’ve had a few newbies join the team here at Spike recently so Doug has created a new team “photo” above so you can put faces to names. From left to right we have Doug, Elizabeth, Shane, Chris,…
Jul
02
We’re so much better together. So says Ben Goodale from justONE. Despite having a seemingly natural relationship – they both exist in the online space – email and social media are too often treated as separate conversations with the customer….
Jun
24
Here is a well-written article by Mike Parry with everything you ever needed to know about Cart Abandonment. It can seem a bit big brother-ish to send emails like this but how can you not? Someone got all the way…
May
26
You’re thinking it’s my snappy subject line. Nope! Was it my awesome pre-header? Nooo. The clue is in the sender field… That’s right. People open emails because of who they’re from. People they TRUST. Companies they TRUST. So, the…
May
22
There’s a flag debate going on in New Zealand, this article covers it well, and my initial opinion was not to change it. … But then I watched this TED Talk by Roman Mars about Flag Design and how it…
Apr
30
When research shows 40 email subject lines your subscriber can’t resist, we were intrigued. Your email list is potentially the most important asset your business owns. Search engine traffic and social media play a huge role in online marketing, but…
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