“The lazy approach gets emails out the door. The calculated approach gets customers in the door.”
Scott Hardigree is right on the money when he writes that bad email is easy to do. He asks if people would take the same approach with a TVC. The answer? No, because it costs so much more.
Our experience shows a calculated approach is best because it does more than just getting “customers in the door”, it sells more stuff, keeps people as customers for longer, and best of all… keeps them talking about you.
For more info on how to start sending effective email, check out this link.
Or you can always contact us 🙂