Avoid the Cookie Cutter Approach to Email

Posted by Spike Case studies, Email around the web, Online & Retail, Opinions and commentary

“Every rule that they say is a best practice, I can give you five examples of why it’s not,”-Bill Zhang, VideoBlocks

I love testing. Love it!

And yet we don’t do as much as I would like to due to time constraints or clients who are running so fast we can’t add our 2 cents in.

VideoBlocks decided to go all in on testing and it’s kicked butt for them. Check out the tips from this article on Customer.io. They’re good and easy to implement.