Auto Trader Newsletter Overhaul: A Mobile Redesign and Revamped Content Strategy

Posted by Spike Case studies, Design & Build, Email around the web

An interesting case study on Auto Trader from our friends at Litmus.

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Spurred by an increase in mobile subscribers, Auto Trader tasked full-service digital agency Chalk and Pixel with revamping their monthly newsletter. With a subscriber base of approximately 250,000 people, many of whom increasingly read on mobile devices, they sought to make their emails more mobile friendly. By rethinking both their email design and content strategy, Auto Trader looked to solidify their reputation as the go-to source of information for motoring enthusiasts and car owners.

Click here for the full case study.