Alchemy Worx have headed this article up asking, “Could your approach to split testing be costing you money?”.
Um. Yes. Potentially lots of money. We’re constantly amazed at how little time businesses put into their split testing. It’s a fundamental part of email marketing. It’s a part of email marketing that raises the channel above most others. Also it’s MEASURABLE.
Start split testing now. Make the most of your chosen email platform and #sendbetteremail.