How Apple’s Lightning-Plug Guru Reinvented Square’s Card Reader

Posted by Spike Just plain cool

square-swipeWhat’s your ‘swipe’?

At Square they have updated the design of their reader to a slimmer more reliable design. Reliable from the point of view it reads the two bands on a card stripe and so you’re more likely to only have to do one swipe. That’s a win.

But one thing they really focused on was the ‘feel’ of the swipe of the card through the reader. We all have a swipe through our product or business. Work out what yours is, spend time on it and make it feel just right. More business and less friction will ensue.

Read more here >