It can seem cheesy but there is still something to be said for sending out emails that suit the time of year or whatever holiday is coming up. A lot of big retail companies keep up to date calendars with all the upcoming special dates on it. These dates can be big ones like Easter, Valentine’s & Christmas but they can also be things like International Women’s Day, Star Wars day, Secretaries day…whatever.
This article on the myemma.com blog lists a few times that companies have come up with some truly great Easter egg hunts with incentives for customers. This kind of thing is exactly what companies should be doing around easter time.