The 41 Percent: What Twitter’s Diversity Means for Brands

Posted by Spike Opinions and commentary

0ab0432Marketing in 2014 is a truly global endeavor, with every brand seeking the most powerful way to engage the right target markets. And until now, brands have had little information to go on.

But recent research changed the game when the Pew Research Center released information indicating that Twitter has a very diverse user base, even higher than other top social media outlets like Facebook and LinkedIn.

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