$2.5 Billion on Email!

Posted by Spike Opinions and commentary

Marc Benioff

Chief Executive Officer Marc Benioff

Salesforce Chief Executive Marc Benioff (right) knows exactly how valuable email marketing is –

“We needed to get stronger in key areas like e-mail,” Benioff said. “We had some big pieces that were missing.”

Most NZ businesses are missing big pieces in their online play. The major one being the undervaluing of their database and their lack of communication with it.
Seeing someone spending US$2.5Billion to get up to speed must give a few of you a poke in the ribs to look at your email marketing seriously.

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