10 More Habits Of Highly Ineffective Email Marketers

Posted by Spike Opinions and commentary

Another excellent list from Loren McDonald from MediaPost.

In my previous Email Insider column, I listed the first 10 habits that I find repeatedly among ineffective email marketers. Here are 10 more habits that keep marketers from achieving lasting success with their email programs — and, indeed, with their careers.

11. Blaming management, IT or others: The “Management Doesn’t Get It Syndrome” usually happens when you don’t provide numbers that mean anything (See No. 1 from my previous column.) It’s your job to educate management on email’s strengths and weaknesses and to communicate how it supports key company initiatives.

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